Privacy Policy

1. Introduction
Your privacy is important to us. This Privacy Policy explains how Primal Cars UK Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data.
This policy applies to customers, drivers, website users, and anyone who interacts with our services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller
Primal Cars UK Ltd is the data controller responsible for your personal data.
Contact Details:
📧 Email: info@primalcars.co.uk
📞 Phone: 0208 432 2826
📍 Address: Jhumat / Fortis House, 160 London Road, Barking, IG11 8BB

3. Definitions
• Personal Data: Information that identifies an individual
• Special Category Data: Sensitive data (e.g. health, biometrics)
• Processing: Any use of personal data
• Data Subject: The individual the data relates to

4. Information We Collect
4.1 Information You Provide
We collect personal data when you:
• Enter into a vehicle hire agreement
• Submit enquiries or forms
• Contact us via phone, email, or in person
This may include:
• Name, date of birth, address
• Email address and phone number
• Driving licence and PCO licence details
• Bank/payment details

4.2 Information Collected Automatically
When you use our website, we may collect:
• IP address and device information
• Browser type and usage data
• Website interaction data

4.3 Information from Third Parties
We may receive data from:
• Insurance providers and brokers
• PCO platforms (Uber, Bolt, Wheely, Blacklane)
• Credit reference agencies
• Accident management companies
• Government authorities (e.g. DVLA, TfL)

5. How We Use Your Data
We use your personal data to:
• Provide and manage vehicle hire services
• Arrange insurance and regulatory compliance
• Process payments and manage accounts
• Handle claims, accidents, and disputes
• Communicate with you
• Improve our services and website
• Prevent fraud and misuse

6. Legal Basis for Processing
We rely on:
• Contractual necessity – to fulfil agreements
• Legal obligation – regulatory compliance
• Legitimate interests – business operations and risk management
• Consent – marketing communications

7. Sharing Your Personal Data
We may share your data with:
• Insurance providers and brokers
• PCO platforms (Uber, Bolt, Wheely, Blacklane)
• DVLA and regulatory authorities
• Legal and accident management services
• Payment and finance providers
• Debt recovery agencies
We do not sell your personal data.

8. Data Retention
We retain your data:
• For the duration of your agreement
• Up to 6 years for legal and financial purposes
• Until you opt out of marketing communications

9. Your Rights
You have the right to:
• Access your data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Request data portability
To exercise your rights, contact us using the details above.

10. DRIVER PRIVACY (PCO-SPECIFIC)
This section applies to drivers hiring vehicles for private hire (PCO) use.

10.1 Driver Data Collected
We may collect:
• Driving licence and DVLA check information
• PCO licence details
• Proof of identity and address
• Telematics and GPS tracking data
• Dashcam footage
• Insurance and claims history
• Payment and rental history

10.2 Purpose of Processing Driver Data
We process driver data to:
• Verify eligibility and onboarding
• Comply with TfL and PCO regulations
• Manage insurance and claims
• Monitor vehicle usage and safety
• Prevent fraud and misuse

10.3 Telematics & Monitoring
Vehicles may include:
• GPS tracking systems & Immobiliser
• Driving behaviour monitoring
• Front-facing dashcams
This is used for:
• Safety and security
• Insurance validation
• Claims investigation

10.4 Incident Reporting Obligations
Drivers must report any incident, including:
• Accidents or damage
• Theft or attempted theft
• Fire or vandalism
• Third-party claims or police involvement
Reports must be made:
• Within 24 hours, or
• Immediately in serious cases

10.5 Late Reporting Charges
Failure to report incidents may result in:
• £500 – reported after 24 hours (within 48 hours)
• £1,000 – reported after 48 hours
• £2,500 – not reported and later discovered
These charges reflect increased operational and insurance costs.

10.6 Use of Incident Data
Incident-related data is used to:
• Process insurance claims
• Liaise with third parties and legal representatives
• Investigate liability
• Prevent fraud

10.7 Insurance & Liability
Failure to report incidents:
• May invalidate insurance
• May result in full financial liability
This may include:
• Insurance excess
• Repairs and recovery
• Loss of rental income
• Third-party claims

11. Security
We take appropriate measures to protect your data, including:
• Secure systems
• Restricted access
• Staff training

12. Cookies
We use cookies to:
• Improve website performance
• Analyse traffic
• Personalise user experience
You can disable cookies in your browser settings.

13. Third-Party Links
We are not responsible for the privacy practices of external websites linked from our site.

14. Changes to This Policy
We may update this policy from time to time.
Changes will be published on our website.

15. Complaints
If you have concerns, please contact us first.
info@primalcars.co.uk

16. Contact Us
📧 support@primalcars.co.uk
📞 0208 432 2826